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Overview

Ramen Wars was a major activation released by KPR in February 2024, involving a three-week long webgame event showcasing:

In total, close to 7,000 unique players took part in the webgame event; with approximately 1,500 players submitting a Final Ramen dish at the end of the gameplay window to enter into the two grand prizes.

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Gameplay

A mix of recipe crafting, time management, and mini-game challenges, Ramen Wars combined virtual exploration with real-world rewards.

Gameplay was centred upon a short loop that could be completed regularly, involving: