A brand is more than a logo and message. It is the sum of the overall feeling or impression your users have over your product or service. A brand identity is the many elements like type, colors, graphics & art used to help materialize the brand.
A brand's image is one of the most important factors in how organizations are perceived by consumers, affiliates, and the general public. Within the web2 space, our favorite companies allocate significant resources to making sure brand guidelines are in place to facilitate the creation of a unified identity that drives value and resonates!
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